The hottest purchase channel of meiyingsen self ex

Meiyingsen self explodes the purchase channel of base paper, and forecasts the future demand trend of paper packaging

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core tip: Recently, the Chinese business fund investigated Shenzhen meiyingsen Group Co., Ltd. (hereinafter referred to as meiyingsen). Meiyingsen on the current competitive advantages of the company, such as the size of gold wire with a diameter of 0.006mm, operating income The purchase of base paper and the future trend of paper packaging are answered

[China Packaging News] recently, the Chinese business fund investigated Shenzhen meiyingsen Group Co., Ltd. (hereinafter referred to as meiyingsen). Meiyingsen answered the company's competitive advantages, operating income, base paper procurement, and future paper packaging trends

1. What are the company's competitive advantages

① advantages of service mode

the company takes the lead in adopting the service mode of "packaging integration" in the industry. As a packaging integrated service provider, the company has the characteristics of manufacturers, design service providers, procurement service providers and logistics service providers, and provides customers with packaging products and services from both cost and efficiency

② technology R & D advantages

the company has set up special R & D centers in Shenzhen, Dongguan, Suzhou, Chongqing, Taiwan, the United States and other places, and has established long-term technical cooperation relations with colleges and universities. The company and its subsidiaries have more than 200 patents, and are the main drafting or participating drafting units of more than 20 national packaging standards

③ customer resource advantages

the company mainly serves world-class famous brand customers and leading enterprises in domestic and foreign segmented industries, such as Amazon, Bose, Harman, SONOS, IKEA, Homedepot, Hikvision, Haitian flavor, SF express, Fuyao Glass and other well-known brand enterprises at home and abroad. Customers cover many fields, such as electronic communications, intelligent terminals, food and beverage, health products, furniture and home furnishings, express delivery and new energy automobile industry chain. The downstream customer industry of the company is relatively scattered, and the proportion of a single customer in the company's revenue is low, so the company has strong anti risk ability. The business development of strategic new customers is in the initial stage, with greater business development space, and the company's business has greater growth flexibility. Based on the long-term cooperation between the company and many major customers and their cultural identity, the two sides have established a strategic cooperative relationship. It is conducive to the company's deep exploration of customer needs, providing customers with more products and services, and promoting the expansion of the company's business chain

④ advanced management advantages

the company has established a refined management system based on optimizing financial performance and pursuing customer service level, mainly including order management, product quality management, designing the air gap between electromagnet and armature, which can be adjusted and managed, production management, procurement management, cost and expense control, information management, process management and optimization by encouraging him to give you a cushion. The company has laid a good foundation for the company to achieve strong profitability, effective control of costs and expenses and high per capita output value through a refined management system covering all links such as marketing, procurement, R & D, production, warehousing, logistics, etc

⑤ advantages of advanced manufacturing platform

the company has always paid attention to the accumulation of technology and the continuous improvement of production automation. At present, the company is committed to the construction of industry 4.0 smart factory and has established a strategic cooperation relationship with German BHS company. It is believed that in the near future, the company's industry 4.0 smart factory will effectively enhance the company's market competitiveness and promote the company's performance development

2. Facing the differentiated needs of many customers, how can the company achieve unity

the products provided by the company to customers have both similarities and differences. The company's high-end manufacturing platform provides the possibility for the company to realize flexible production, which can not only meet the continuous improvement of the company's production efficiency, but also meet the personalized needs of customers

3. Is there a big barrier in the paper packaging industry

excellent paper packaging industry enterprises have great requirements for their asset scale, R & D, design innovation, production process accumulation and customer resources. The downstream of the paper packaging industry continues to concentrate on overcurrent multiple protection devices. Customers attach great importance to its supply chain safety, and new enterprises need to have strong financial strength; The paper packaging industry attaches great importance to technology research and development and design innovation. Good design can effectively improve the transportation safety of customers' products, reduce transportation costs, and enhance the external attraction of customers' products; In the production process of paper packaging, the requirements of production technology are very strict

for example, different weather conditions may also affect the production process; For packaging enterprises, to serve strategic key customers, they need to have the advantages of capital, technology and other aspects, and it will take a long time to obtain. It is difficult for new entrants to achieve good business development in the paper packaging industry

4. What is the proportion of the company's top five customers in the company's operating revenue

according to the situation in 2016, the top five customers of the company accounted for more than 20% of the total operating revenue of the company. The company will not concentrate its resources on one customer, so as to improve the company's anti risk ability and ensure the sustainable and healthy development of the company

5. What are the growth drivers of the company next year

as for next year, the company is committed to achieving a certain degree of growth in revenue and profits

① on the one hand, in the past two years, the company has opened up a number of strategic customers. At present, the company 4 accounts for a relatively low proportion of the packaging demand of these customers. As a leading enterprise in the paper packaging industry that provides customers with integrated packaging solutions, the company has strong market competitiveness; At the same time, the company's strategic customers have strong demand for their own packaging, and the company is expected to obtain more orders by providing continuous services to customers

② at present, the company is deeply exploring the needs of customers, providing customers with other new products and supporting services except packaging integrated services, and has achieved certain results. In the future, the company will continue to cultivate customers, actively grasp customer needs, and share benefits in the process of providing services to customers

③ in terms of military products business, the company has obtained important qualifications to serve military products business, and the company will intensify efforts to develop relevant packaging and supply business

④ with the acceleration of industry concentration, high-quality orders have accelerated to the concentration of leading enterprises. In recent years, the company has developed a number of leading enterprise customers in domestic and foreign segmented industries. The company is actively working to vigorously promote the large-scale or continuous increase of orders from such customers

⑤ the company's newly established industry 4.0 smart factory will be gradually put into use, which can effectively enhance the company's flexible production capacity, expand the company's product and service business expansion area, and improve the company's overall service capacity and profitability

6. The gross profit margin of the company's main business in the first three quarters of 2017 increased to a certain extent compared with the same period in 2015 and 2016. What are the main reasons

the gross profit margin increased in the first three quarters of 2017, mainly due to the gradual release of high value-added orders from strategic major customers and key new customers, the improvement of capacity utilization, the continuous improvement of the company's R & D level, and the adjustment of the company's product business structure, resulting in the improvement of the company's overall operating efficiency

at the same time, the price of the company's main raw materials fluctuated significantly during the reporting period. After communicating with customers, the company adjusted the price of the company's products accordingly. In order to cope with the impact of raw material price fluctuations, the company timely broadened the procurement channels of raw materials and effectively responded to the impact of raw material price fluctuations

7. Where does the company mainly purchase base paper? If the price of base paper rises, does the price of the company's five products rise accordingly? How long does it take for the price of the company's products to rise

the base paper of the company is either imported or directly purchased domestically. According to the survey of the Ministry of industry and information technology of base paper, the market has been relatively clear about the price rise, and most of the company's customers understand and support the corresponding rise in the price of the company's products. At the same time, the company will also take full account of customer needs and reduce customer packaging costs through product optimization design. The price of the company's products rises correspondingly, and different customers need different time

in the first three quarters of 2017, the overall gross profit margin of the company increased compared with the same period last year, which is also a reflection of the strategic partnership between the company and downstream customers and the strong technical level of the company

8. Will paper packaging be replaced by plastic packaging and other materials

the packaging industry is mainly divided into five sub industries: paper packaging, plastic packaging, metal packaging, glass packaging and bamboo and wood packaging. At present, the demand for paper packaging is the sub industry with the highest proportion in the demand of the packaging industry

compared with other materials, paper packaging has the advantages of small flexibility, no influence of heat and light, easy processing and molding, etc. at the same time, in terms of environmental protection, paper packaging has obvious advantages over other materials. Judging from the development trend in recent years, the demand for paper packaging is constantly increasing